Options traders are increasingly positioning Meta as a major player in the consumer artificial intelligence market, with heavy trading activity following the company’s latest AI developments.
Meta options trading volume was about 4.5 times higher than its 30-day average on Monday, with nearly $3.9 billion in total premium exchanged, according to data from Cboe LiveVol and SpotGamma. Traders appeared strongly focused on bullish positions, with more than twice as many call options purchased compared with puts.
Shares of the social media company jumped 12% on Monday, moving within 7% of its all-time high from August 2025. The stock has now gained 21% since Meta introduced details of its personal AI assistant Muse.
AI momentum drives Meta stock rally
Investor enthusiasm has been fueled by Meta’s Muse AI personal agent, which launched on September 8 and quickly gained traction among consumers.
The AI assistant reached approximately 730,000 downloads within five days of release, ranking among the top apps in major app stores, according to data cited from analytics firm Sensor Tower.
“The inflows in options are huge,” said Brent Kochuba, founder of options analytics platform SpotGamma. “It seems like AI hype around their Muse.”
Meta also announced plans to develop a subsea cable called Petal, designed to transport data across the Atlantic Ocean, adding to investor interest in the company’s broader artificial intelligence infrastructure strategy.
Heavy activity in Meta call options
The most actively traded contracts on Monday were zero-day-to-expiration options, including in-the-money calls with strike prices ranging from 720 to 745. Significant trading activity also appeared in 775 and 800 strike calls expiring in mid-October.
SpotGamma data showed that more than $1.3 billion in call premium was likely initiated by buyers, while approximately $1.1 billion was linked to selling activity. The combination suggested a bullish market bias, alongside investors using options strategies to manage risk.
However, not all traders were positioned for further gains. The largest dollar-value trade of the session appeared to involve a net short position of around $20 million through several spread strategies.
The position centered on selling a one-by-two 710/765 strike call spread expiring October 16, a trade that would benefit if Meta shares declined below $740.
